If you’re still posting the same way you did last year, we need to talk. Social media has changed—again—and if you’re not adapting, you’re falling behind.
In this episode, I’m breaking down the biggest social media trends for 2025, backed by data from over 1 million accounts and 21 million posts. Ready to future-proof your strategy? Let’s dive in.
1. Instagram Engagement is Dropping—Here’s What Works Now
Instagram is still a powerhouse, but engagement has dropped 28% year-over-year. If you’re not using Reels and carousels, your content is getting buried. Focus on dynamic, short-form content to stay relevant.
2. TikTok Still Dominates Organic Reach
TikTok isn’t going anywhere. It remains the king of organic reach, but success requires consistent, engaging video content. If your brand isn’t on TikTok yet, now is the time to reconsider.
3. LinkedIn is Prioritizing Short-Form Video
LinkedIn isn’t just for resumes anymore. The platform is actively pushing short-form video, making it a goldmine for professionals looking to build authority and connect with new audiences.
4. YouTube Shorts is a Sleeper Hit
If you’re creating short-form video and not uploading to YouTube Shorts, you’re missing a massive opportunity. YouTube’s algorithm is favoring new creators and pushing Shorts into high visibility.
5. Engagement is Moving to DMs and Saves
Forget vanity metrics—likes don’t mean what they used to. Platforms now prioritize shares, saves, and direct messages over traditional engagement. The focus? Creating content that sparks conversation and connection.
Final Thoughts
The social media game is shifting, but the formula for success remains the same: Create great content, show up consistently, and engage where it matters.
Want to stay ahead in the ever-changing social media landscape? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights!
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